Founded in September 2003, ONE BY ONE Boutique is the first independent designer collection store in China. Designer Qiu Hao and Wang Chuqiao opened the first store on Changle Road in Shanghai, which led to the business format on Changle Road featured by domestic independent designer brand. ONE BY ONE Boutique has won a great reputation and widespread attractions due to its pioneer design, independent posture and visual interests in the minimalist avant-garde. It has been an influential retail concept store and is now being extended to a number of chains as the domestic market matures.

ONE BY ONE Boutique sells ready to wear in men and women, accessories of several different brands, such as "QIU HAO", "MASHA MA" and "Neither Nor" .